Small town gaming spends rise 16x in 5 years

MUMBAI: Spending on online gaming in smaller towns has surged 16 times between 2019 and 2024, according to a white paper on payments by Visa.
The trend points to rising influence of digital consumption across India’s non-metropolitan areas. Consumers in smaller towns are increasingly spending on digital services, including gaming, online education, and entertainment, with spending on digital content up nine times and gaming up 16 times since 2019.
The number of customers spending over Rs 2 lakh annually using a single card has grown nearly four times in smaller cities, compared to a 1.4 times increase in category A cities. This shift indicates a broadening of affluence beyond metro areas and has driven a 175% rise in overall card spending in category C+ cities since 2019. The Indian video gaming market is expected to surpass $1 billion in 2025 and reach a valuation of $1.4 billion by 2028, growing annually at 11.1%, according to the India Market Model Report by Niko Partners.



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