India’s mobility industry is poised to double and cross $600 Bn by 2030, according to the Think Mobility Report by Google and Boston Consulting Group (BCG).

The report highlighted that growth in the sector will be driven by both traditional and emerging revenue pools, departing  from global trends.

It also noted that emerging revenue pools such as electric, shared, and connected mobility are poised to contribute a staggering $100 billion, signalling a strong push toward cleaner, sustainable mobility.

Natarajan Sankar, Managing Director and Partner at BCG emphasised the importance of harnessing global advancements. “Already the third-largest automobile industry, India is on the cusp of transformative change over the next few years. Effectively harnessing global innovations in EVs, digital, and AI is more critical than ever for OEMs. To succeed, they must align their offerings with the distinct demands of Indian consumers.”

The report highlighted that electric vehicles (EVs) are gaining momentum. One in three consumers is considering them for their next purchase, with distinct preferences emerging between electric four-wheelers (E4W) and electric two-wheelers (E2W). E4W buyers prioritize sophistication, advanced technology, and exclusivity. In contrast, E2W consumers focus more on practicality, comfort, and affordability.

Bhaskar Ramesh, Director – Omni-Channel Businesses, Google India, said, “The industry is undergoing a major transformation, reimagining the entire ecosystem. With new ways to drive profits and shifting customer preferences—led by Gen Z and women—digital purchase journeys are outpacing traditional ones, driven by the growing demand for personalization. From pre-purchase to in-vehicle experiences and after-sales services, we see immense potential for AI to deliver meaningful experiences and create real value for consumers. We’re excited to collaborate with the industry to drive innovation and growth in this space.”

Indian consumers’ needs and willingness to pay for connected features diverge significantly from global trends. There is strong demand in India—approximately 80%—for features like infotainment, real-time parking assistance, and anti-theft features, while the demand for globally popular connected features such as remote controls remains relatively low.

Vikram Janakiraman, Managing Director and Senior Partner at BCG, highlighted the significance of the pace of change in consumer needs. “EVs are moving rapidly to mainstream consumer consideration across both E2W and E4Ws. Addressing these emerging value pools will be both imperative for incumbents and incredibly valuable for successful players. However, the needs of the Indian consumer are not just different but also likely to rapidly evolve as they are exposed to increasing choice. Successful players will need to study and frequently adapt their product, solutions and experiences to suit these unique needs; Integrating Digital, Tech and AI will be critical to doing that.”



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